Wednesday, 22 January 2014
A change of target audience
Today we sat down as a group and we had a discussion regarding our target audience. Originally, we decided on the age rating of a 15 because there were elements of psychological distress and bullying, but after much deliberation we decided to lower the age rating of our thriller to a 12/12A because this way a wider audience will be able to view it. Also we felt that people from the ages of 12+ should be mature enough to deal with the bullying scenes, so the age 12 rating is fully fitting to our thriller opening.
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